以区域上榜品牌丰裕度、总价值、多样性三个变量来描述区域品牌分布的基本特征,以人均GDP代表区域经济发展状况,建立相应的回归模型,揭示品牌分布与中国区域经济发展之间的内在联系。实证结果表明:上榜品牌总价值和上榜品牌多样性与区域人均GDP有显著的正相关关系,区域上榜品牌丰裕度与区域人均GDP呈现弱的负相关关系。
In this paper, taking brand abundance, brand value and brand diversity as the characteristics of regional brand distribution, regarding GDP per capita as dependant variable, we build a regression model to discover the internal relationship between brand distribution and regional economic development of China. The study indicates that brand value and brand diversity are positively related to regional GDP per capita, and brand abundance is weakly negatively related to regional GDP per capita.