中文摘要：

在个体信息认知处理以及态度形成的影响因素的梳理基础上,以偏好态度为内生潜变量,以消息质量、消息源特性、感知有用性、感知可靠性为外源潜变量,探索性地加入认知冲突变量,设定研究假设,构建了个体信息认知处理与态度形成的结构方程模型。对研究假设的检验分析表明,感知有用性和认知冲突显著影响偏好态度,消息质量、消息源特性和感知可靠性显著影响感知有用性,其中,消息质量和消息源特性同时也显著影响感知可靠性。可为进一步探索个体认知行为、信息扭曲与决策偏见等提供实证依据和理论参考。

英文摘要：

The present research elaborated a structural equation model explaining individuals＇ information processing and attitude development,grounded in a systematization of the potential affecting factors.The model incorporates preferential attitude as endogenous latent variable,and includes quality of the message,source of information,perceived usefulness and perceived reliability as exogenous latent variables.Especially,the impact of the cognitive conflicts between the prior attitude of an individual and the attitude advocated by the message is tentatively observed.The findings indicate that,（1）perceived usefulness and cognitive conflicts affect attitude development significantly,（2）information quality,source of information and perceived reliability affect perceived usefulness significantly,and（3）information quality and source of information affect perceived reliability significantly.The present research provides empirical evidence and theoretical reference for further study in individual cognitive behavior,information distortion and decision biases.