以调查问卷为依据,用构建的合作博弈模型分析了煤炭企业跨区域进入模式动态选择问题。结论表明,合资企业协调成本、跨区域投资煤炭企业相对于西部合作者的资源优势程度的动态变化、跨区域投资所投入的人员和设备等资产专用性,均影响了煤炭企业进入模式的动态选择;当东中部煤炭企业比西部地区合作方有资源优势时,协调成本主导了合资企业的股权变动。研究认为,跨区域投资煤炭企业加强培育其核心资源、重视文化差异,对于增强进入模式谈判力尤为关键。
Based on questionnaire, this article adopts cooperative game model to analyze dynamic choice of coal enterprises' inter--regional entry modes. Results indicate that coordinate costs, dynamic comparison of resources superiority between coal enterprises and west cooperators, devoted human and equipment asset specificity of coal enterprises influence dynamic entry mode choices. When ease and middle coal enterprises provide stronger asset exclusiveness than that of west region, coordinate costs dominant stock equity alteration of joint venture. It suggests that coal enterprises' enhancing their core resources and attaching importance to cultural differences is crucial for strengthening entry mode bargaining power.