中文摘要：

遵循服务主导逻辑理论，将网络平台功能性视为电子服务价值共创的触发点，充分考虑顾客使用经历、任务常规性在其中可能发挥的调节效应，并依据手段目的链理论，将电子服务质量作为中间环节引入其中。对634名网上银行用户进行问卷调查，开展实证研究，结果表明：网络平台功能性对电子服务价值具有直接驱动效应，顾客使用经历、任务常规性在这一直接驱动效应中发挥负向调节效应，电子服务质量则是这些效应一个共同的中间环节。研究结论打开了电子服务价值共创的“黑箱”，推动了服务主导逻辑向电子服务环境繁衍和深化，可以为电子服务型企业依托网络平台驱动电子服务价值共创提供理论借鉴。

英文摘要：

Based on the service dominant logic, network platform functionality is regarded as the trigger point of value co-creation in the context of electronic service, and the moderating effects of the customer＇s using experiences and the task＇s non-routines in this relationship are fully considered. From the lens of means end chain theory, electronic service quality is introduced as an intermediate link in the value co-creation in the context of electronic service. 634 online banking customers are chosen as for survey samples. The findings reveal that.the positive effect of network platform functionality on electronic service value is significant, the customer＇s using experiences and the task＇s non-routines are negative moderates in this direct effect,and electronic service quality is a common mediator in these direct and moderating effects. The findings unlock the ＂black box＂ of value co-creation in the context of electronic service and extend service dominant logic to the electronic service environment, and also provide electronic service enterprises a theoretical reference to enhance value co-creation in the context of electronic service with network platform.