商业模式研究逐步成为理论和实践界研究的热点。为了描绘当前国内商业模式研究的现状,文章采用文献计量的方法,对发表在CSSCI上的416篇文献进行分析和整理,以期发现国内商业模式研究的不足。研究发现:国内对于商业模式的概念定义仍然没有统一的认识,也缺乏被广泛接受的理论基础;当前实证研究数量仍然较少,同时发表在国内顶级期刊上的文章数量也相对较少。鉴于以上发现,文章对国内商业模式研究的现状进行了总结,并提出了未来的研究方向。
The research on business models has gradually become a hot topic in the field of theory and practice. In order to de- scribe the current situation of domestic business model research, this paper applies the bibliometric method to analyze and sort out 416 articles published in CSSCI with aiming to find the theoretical gap in domestic business model research. The study shows that: There is still no uniform cognition about the definition of the business model in domestic research and lacks a widely accepted theoretical basis ; The current empirical studies are still small, and the related articles published in the top journals are also relatively few. In view of the above findings, this paper summarizes the present domestic research situation of business models and puts forward the future research direction.