中文摘要：

团购网站在我国发展迅猛，对网络团购消费者感知风险的研究与消解是促进该模式进一步发展的重要推动力。通过对电子商务零售环境中消费者感知风险进行回顾与总结，利用问卷调查与专家咨询方法相结合探索网络团购特有感知风险，从而形成电子商务团购环境下消费者初始感知风险要素。进而应用因子分析方法归纳出网络团购客户感知风险的5个构面：合作伙伴选择风险、网站核心服务风险、信息服务风险、绩效风险、财务风险。

英文摘要：

Nowadays, e-commerce group buying has been booming. The research and elimination of perceived risks by customers shopping online in groups furthers the development of the business model. With the review and summary of perceived risks by customers in traditional e-commerce environment, special risks resulted from online group buying was discovered by interviews with customers and experts in order to develop initial scale of perceived risks by online group buying customers. Through data collection and factor analysis, five perceived risk facets are concluded： risk of choosing partners,core services risk of website, risk of information service, performance risk and financial risk.