中文摘要：

在综合评价农户对农业环境污染影响认知的基础上,利用重庆市涪陵区种植业农户数据,运用多元probit回归模型,分析农户清洁生产技术采纳行为及其影响因素.结果表明：农户对清洁生产技术有一定的认知,但是农户采纳清洁生产技术的程度相对而言还比较低.受访者的年龄、受教育程度、是否村干部、农户技术风险的偏好程度、家庭收入主要来源、家庭农业劳动力数量、家庭农业总收入和种植规模是影响农业清洁生产技术采纳的重要因素.因此,只有将农业技术培训与宣传做到系统性与连续性,注重现场观摩与田间试验的指导,才能提高农户清洁生产技术采用的水平和扩散速度.

英文摘要：

In this paper, the farm ers’ cognition of agricultural environm ental pollution has been evaluatedbased on the data collected from planting farm ers in Fuling D istrict of Chongqing and farm ers! adoption behaviorof clean production technology and the influencing factors by using the m ultivariate probit regressionmodel also been analyzed. T he results show that farm ers have certain cognition on clean productiontechnologies, but the farm ers’ level of adopting clean production technologies is relatively low. T he im portantinfluencing factors which affect the farm ers! behavior include their age, their education, w hether beingvillage leaders or n o t, their risk preference for technologies, the m ain source of fam ily incom e, the num berof agricultural labor, total agricultural fam ily incom e and planting scale. T herefore, it is a necessity tokeep the training and publicity of agricultural technologies system atic and consecutive and put em phasis tow atching the scene and the field experim ent guidance so as to im prove the level of farm ers’ adoption ofcleaner production technologies and speed of its diffusion.