对政府公职人员微博接受意愿的影响因素进行实证研究,结果表明:政府公职人员的微博接受意愿会受到主观人文认知和客观技术环境两个层面的影响;感知风险对于微博接受意愿的负向影响最为显著;绩效期望、付出期望、便利条件、信任网络、社会影响这些要素对微博接受意愿均存在显著正向影响。
This paper does an empirical study on impacting factors of public acceptance intention of microblogging with government officials group. The research indicates: The acceptance intention would be affected by two aspects of subjective humanistic cognition and objective technology environment. The negative impact on perceived risk to acceptance intention of microblogging is the most signif- icant. But performance expectancy, effort expectancy, facilitating conditions, trust networks and social influence have the significant positive effects to acceptance intention.