中文摘要：

通过对谣言研究的梳理,总结了谣言的内涵。对媒介演变过程中信息传递方式的比较分析,提出了谣言研究的三个发展阶段——基于传统媒体、基于计算机媒体和基于社会化媒体的谣言研究。通过对这三个阶段研究的梳理,归纳了谣言行为的影响因素、心理动机、产生和传播机制,发现了计算机媒介情境下研究谣言的优势和新方法;并提出了在社会化媒体情境下研究谣言的重大意义及未来研究方向。

英文摘要：

Based on extensive literature review of rumor studies,this paper summarizes the definition of rumor. By analyzing and comparing the mode of information transfer in media evolution,the paper divides rumor studies into three phases： traditional media rumor study,computer mediated rumor study and social media rumor study. By teasing out these three phases,we summarize the factors and motivations facilitating rumor activities and the mechanism of rumor generation and transmission,find the advantages and new methods in the computer mediated situation,and put forw ard several significant research directions under social media context for future study.