中文摘要：

移动互联网和商业定位技术的快速发展使得地点成为影响移动营销的重要因素。然而，现有基于地点特征的移动营销研究文献仍较为零散，且在相关理论的引入和构建及研究方法的采用上仍存在一定的局限性。鉴于此，本文在国外有关移动营销研究的基础上，创新性地提出了一个基于地点特征的较为全面的研究框架。本文将地点划分为单维地点和多维地点，提出从静态和动态两个时间视角分别对两类地点进行考察。在此研究框架下，我们对相关文献进行了梳理，识别出一些重要的研究缺口，并在此基础上提出了未来的研究方向。

英文摘要：

Location has become an important factor affecting mobile marketing on account of the rapid development of mobile internet and commercial location technology. However, existing location-based mobile marketing research is still scattered and inadequate and has its limitations in theory introduction＆amp;construction and the adoption of research methods. Based on a review of foreign mobile marketing research, this paper innovatively proposes a comprehensive location-based research framework. It classifies location into single dimensional location and multidimensional location, and explores the two types of location from the static and dynamic perspectives. Under the research framework, it sorts out relevant literature, identifies some important research gaps, and puts forward future research directions.