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中文摘要：
创业战略处于创业研究和战略管理的交叉领域,是一个涉略较广且难以界定的概念,由此造成了其制定过程黑箱及具体战略类型选择的碎片化研究。这些问题在一定程度上阻碍了后续创业战略研究的发展。文章基于文献研究和理论探索,主要有两方面贡献：一是对创业战略构念及类型的系统文献回顾,界定了创业战略的概念并对以往创业战略类型研究经典模型进行了比较和总结;二是首次明确将制度创业的概念引入创业战略,指出一般创业战略以竞争战略为主,而制度创业战略则更多地考虑合法性问题,并据此初步构建了创业战略的整合框架。
英文摘要：
Entrepreneurial strategy is a crossover of entrepreneurial research and strategic management ,which has a broad coverage and thus difficult to define. Due to this reason, it leads to the black box in the decision-making process and the fragmented researches in strategy types. These problems thus hindered the development of future researches. Based on literature research and theoretical exploring , this paper mainly makes contribution in two aspects： the first is a systematical review on the construction of entrepreneur ial strategy and its types , offering a definition of entrepreneurial strategy and summarizing five classical models of entrepreneurial strategy type research ; the other is the clear introduction of institutional entrepreneurship to entrepreneurial strategy for the first time , pointing out that common entrepreneurial strategy takes the feature of competitive strategy, while institutional entrepreneurial strategy considers more about legitimacy. An integrated framework of the institutional entrepreneurial is constructed thereby.
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