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中文摘要：
针对电子商务环境下传统零售与电子直销并存的双渠道模式,在制造商为主方的Stackelberg对策博弈下,建立了能够协调双渠道供应链的价格折扣模型.论证了在这种价格折扣协调机制下,虽然能够增加双渠道供应链和零售商的利润,但是制造商将遭受到损失.为此,设计了一种转移支付机制使制造商和零售商能够达到双赢的局面.最后,通过算例分析检验了所设计的协调机制的有效性.
英文摘要：
For the dual-channel mode of the coexistence of traditional retail channel and electronic direct channel under e-commerce,this paper establishes a price discount model to coordinate dual-channel supply chain when the manufacturer is a leader in Stackelberg game.Under the price discount coordination mechanism, it is proved that the profits of the dual-channel supply chain and retailer are increased,but the profit of the manufacturer is reduced.With regards to this,a transfer payment mechanism is designed to enable the manufacturer and retailer to achieve a win-win situation.Finally,a numerical example is used to verify the effectiveness of the designed coordination mechanisms.
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