中文摘要：

意大利足球甲级联赛素有“小世界杯”之称，被誉为“世界上第一”的联赛。通过对促进意大利足球甲级联赛发展的外部环境和内部运作的分析，认为意大利的经济环境、文化环境和体育需求为职业足球联赛的发展提供经济基础和人文支持，而内部运作是围绕“以球迷消费为核心，提供全方位服务”的营销售理念展开，建议我国职业足球联赛充分抓住有利的发展机遇，建立以“球迷”为核心的内部运行机制：大力发展大众足球，组建足球职业联盟，加强职业足球监管，打造中国足球文化，以刺激球迷消费需求。

英文摘要：

Italy Football League-A is also called “Little World Cup” and “No. 1 league matches”. By analyzing the internal operation and external enviromnent of Italy Football League-A, this paper puts forward that Italy＇ s economy, culture and sport demand provide financial condition and humanism support for the development of professional football, while its internal operation idea takes football fans as its core and provides the all-round service, so it suggests that we should build a mechanism around “fans”, improving mass football vigorously, building professional football league, supervising profession al football, forging football culture of China in order to stimulate the fans＇ consumption demand.