中文摘要：

人格信息是对人类个体特征的高度概括,也是区分人与人之间差别的一种科学的量化标准.人格不但与人类在现实世界中的行为密切相关,而且与虚拟世界社交网络中的行为表现出高度相关性.线上行为的可记录、易计算等特性使得对网络用户人格分析成为可能.随着互联网用户的不断增长,对社交网络用户人格的研究将为人格理论的推广和应用提供非常广阔的空间.文章在总结人格测量的标准与方法的基础上,综述了近年来社交网络用户的人格分析和人格预测的相关研究,指出了社交网络用户人格预测方法面临的挑战,然后分析了人格理论在当前社交网络中的可能应用模式,最后展望了该领域需要解决的关键问题以及可能的应用前景.

英文摘要：

Personality is an overview of human individual characteristics.In a scientific way,it describes how one person differs from another.Personality not only highly correlates with people＇s real world behavior,but also correlates with the people＇s virtual world behavior on social network.Reachable and computable online behavior information makes it possible to analysis personality in large scale and provides personality theory with unprecedented fuel for popularization and application.Based on the statements of standards and methods of personality measurement,we briefly discussed latest researches about personality analysis and personality prediction of social network users.Moreover,we lay our fingers on the challenges of methods for forecasting users ＇ personality.Then we analyzed several possible modes of application of personality theory in social network.Finally,crucial problems to be solved and prospects of the future application are also stated.