文章基于前人对网络信息生态链类型及特点的研究,从5个方面对网络信息生态链进行综合评价:网络信息生态链的基本组成要素、网络信息生态链的竞争力、网络信息生态链信息流畅性、网络信息生态链的价值、网络信息生态链的稳定性。同时在我国现存的最具代表性的半强势网络信息生态链中选取淘宝网和腾讯拍拍为例进行实证分析,从而验证所建立的评价指标体系的准确性及可行性,为网络信息生态链的可持续发展提供了更具现实意义的理论依据。
Based on the previous study of the types and characteristics of network information ecological chain, this article makes a comprehensive evaluation of network information ecological chain from 5 aspects: the basic elements of network information ecological chain, the competitiveness of network information ecological chain, the fluency of information of network information eco logical chain, the value of network information ecological chain, and the stability of network information ecological chain. Mean- while, the paper selects Taobao and Tencent as an example to make an empirical analysis, which are now the most representative semi-strong network information ecological chain in China, so as to verify the accuracy and feasibility of the proposed evaluation in dex system, and provide the theoretical basis of more practical significance for the sustainable development of network information ecological chain.