网络环境是伴随着计算机技术和信息网络技术的迅速发展和广泛应用而逐步形成的。而企业的发展总是和外部环境的变化相互交织、相互作用的。在传统的工业经济环境向网络环境转变的过程中,企业和外部环境也是互动关系,企业要在正确认识外部环境的基础上制定发展战略、创造企业的内部环境。另外,企业作为整个开放系统的一个元素,又构成其他企业外部环境的一部分,从而对其他企业产生影响。
Enterprise external environment is dynamic and vavied, esperially in the transiton from traditional industrial economy to network environment. Network environment includes the cyberworld, cross - organization networks and interpersonal relationship networks based on the network technology, appearing as a new economic form: cybereconomy. The paper finds out the characteristics of network environment from multiple angles contrast to the industrial economy, such as technology base, economic form, commercial pattern and management pattern. Companies should diligently adapt to the external environment and pusitively create advantageous internal environment simultaneously.