中文摘要：

随着网络新媒体时代的到来，旅游网络舆情应运而生。本文在对旅游网络舆情研究源起进行分析的基础上，介绍了旅游网络舆情研究的理论价值和实践意义。从研究视角、研究内容和研究方法三个维度，提出旅游网络舆情研究的基本构想，为全面的旅游网络舆情研究奠定了基础。

英文摘要：

With the arrival of the network new media era, the communication of mass communication, the so- cial work communication patterns, production modes, and life styles of society members are changing. Tourism net- opinion emerged at the historic moment has a significant impact on the tourism activities. On the basis of analyzing the origins of the tourism network tourism industry operation and opinion research, the paper in- troduces the theoretical value and practical significance of the tourism network opinion research. Finally, from the three dimensions of the research perspectives, contents, and methods, the paper proposes the basic ideas of the tourism network opinion research laying the foundation for comprehensive tourism network opinion re- search.