中文摘要：

食品加工质量投资将对整个质量链产生影响。为了以有效方式反映食品加工企业决策者的心理和行为特征,在食品生产质量投资决策模型中引入前景理论,根据替代产品形成决策参考点;计算各投资方案的成本感知价值、风险感知价值和盈利感知价值;依据质量投资方案的综合感知价值,得到产品规划的最优方案。

英文摘要：

Chokce of knvestment for food processkng qualkty wkll affect the entkre qualkty chakn.Conskderkng psychologkcal and behavkoral characterkstkcs of the food processkng buskness deckskon makers kn an effkckent manner,prospect theory ks kntroduced knto deckskon-makkng process for food processkng qualkty knvestment,which builds reference poknt for deckskon-makkng based on an alternatkve;computer percekved cost value,percekved rksk value and percekved profkt value for each knvestment program.Finally the best knvestment plannkng ks achkeved based on the comprehenskve percekved value.