中文摘要：

对三星电子的品牌升级过程进行了探索性研究。结果显示,代工企业可以通过实施非研发创新行为推动品牌升级。同时还发现,获得式学习是代工企业实施非研发创新行为的重要驱动力,而企业的转化能力强化调节了代工企业获得式学习和非研发创新之间的关系。

英文摘要：

This study focuses on the brand upgrading process of OEM based on the exploratory study of Samsung electronics. Results show that OEM could upgrade through Non-R＆D Innovation; acquisitive learning is the driving force of Non-R＆D innovation and the transformative capacity moderates the relationship of acquisitive learning and Non-R＆D innovation in OEM.