中文摘要：

技术创新与营销创新是解决我国制造业发展的有效途径。按照投入、转化、产出三个阶段，分别研究技术创新与营销创新的作用机理，进而分析不同阶段中二者协同作用的演化机理并构建机理模型，揭示二者协同作用的内在规律。在此基础上，通过研读和检索国内外相关文献，总结技术创新与营销创新的影响因素，构建制造业技术创新与营销创新协同发展效率评价的指标体系，为制造业协同创新评价提供新思路，也为制定有效提高企业竞争力的对策提供理论依据。

英文摘要：

Technological innovation and marketing innovation is an effective way to solve the development of China’smanufacturing industry.To study the mechanism of technological innovation and marketing innovation from the three stagesof input,transformation and output respectively,and then to analyze their evolution mechanism of synergistic effect indifferent stages,and construct the mechanism model,so as to reveal the inherent law of synergy.On this basis,through thestudy and retrieval of some relevant literatures both at home and abroad,it sums up the influence factors of technologicalinnovation and marketing innovation,constructs the theoretical evaluation index system for the collaborative developmentof technological innovation and marketing innovation in manufacturing industry,which not only provides new ideas for theevaluation of collaborative innovation in manufacturing industry,but also offers a theoretical basis for formulating the effectivecountermeasures to improve the competitiveness of enterprises.