中文摘要：

信誉资本作为企业的一种无形资源,在社会责任与企业价值创造关系中发挥了价值传导的中介作用。社会责任通过信誉资本对企业价值的影响方向并不是单一的,而是一个相互影响、相互促进的循环和协同作用过程。企业承担社会责任对企业价值创造和财务绩效具有正向影响,而财务绩效的优化使企业具有更多的资源和能力进行信誉资本投资,反过来又可以推进企业社会责任活动的开展。

英文摘要：

The paper analyses mechanism and effects of a firm′s reputation capital in mediating the relationship between corporate social responsibility and value creating.The results indicate that the direction which corporate social responsibility affecting firm value through reputation is not one-way but a mutual promoting circulation and synergy process.Corporate social responsibility has a positive influence on the financial performance,and optimized financial condition lets a firm has more resources and ability to invest in reputation capital and in return promotes the development of corporate social responsibility.