以创业机会为核心的创业研究已取得丰硕成果,但关于机会定义和识别机制的争论仍在继续,并束缚了研究的深入。分析机会定义争论的根本原因是概念定义与操作定义的混淆,厘清机会识别过程的阶段争论,梳理并区分两种机会识别观点(发现与创造观点)的主要理论基础与内容;从信息加工视角整合两种观点,即机会识别过程是创业者交互采用算法式(Algorithm)与启发式(Heuristic)加工的过程;构建机会识别过程的影响因素模型,即环境信息和以往经验对机会识别过程中信息加工方式选择的影响;最后总结并提出未来的研究方向。
Although there are plenty of researches about entrepreneurial opportunity; There is no congruence on how opportunity defined and recognized, which limits the further research. The paper asserts that the incongruence is rooted in the obscuring definition between conceptual definition and operational definition; clarifies the phase's controversy during the process of opportunity recognition; summarizes and differentiates the different viewpoints of opportunity recognition (Discovery and Creation), integrates different viewpoints from the epistemology views with the view of information pro- cessing-the process of opportunity recognition is the dynamic combination of discovery (algorithm) and creation (heuristic) ; constructs the influential model of opportunity recognition which depicts the environmental information and prior experience impacts the choices of information processing approaches; at last it concludes and provides future research directions.