中文摘要：

从认知图式（创业警觉性）、认知基础（以往知识）、认知风格（创新性认知风格）3个角度人手，探索了企业家认知特征对机会识别的影响方式。对277名企业家实施了问卷调研，结果发现：①影响盈利性识别包括4个因素：创业警觉性、以往知识、警觉性和以往知识的交互作用、警觉性和创新型认知风格的交互作用。②影响可行性识别包括2个因素：以往知识、以往知识和创新型认知风格的交互作用。

英文摘要：

The article explored the impacts of entrepreneurial features on opportunity recognition, in terms of three facets, including cognitive schema （ entrepreneurial alertness） , cognitive basis （ prior knowledge） , and cognitive style （ innovative cognition styles）. After the investigation of 277 entrepreneurs, the results indicated ： （1）the factors Of profitability cognition involved entrepreneurial alertness （ EA ）, prior knowledge （ PK）, the interaction of EA and PK, and the.interaction of EA and innovative styles. （2）Meanwhile, feasibility recognition was both affected by PK, the interaction of PK and innovative cognitive styles.