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中文摘要：
随着经济社会的持续发展，企业对于高素质、实践能力较强的人才的需求量逐年递增。因此，为了与社会的需求相适应，高校教育需要着力培养具有专业知识，又具备专业能力的复合型人才。通过工商管理创新创业实训课程，学生在亲身体验和操作的过程中，不仅可将专业知识进行深入有效地内化，同时也可扎实掌握专业技能。
英文摘要：
With the continuous development of economic society,for enterprises,the demand for high-quality talents with strong practical ability is increasing year by year.Therefore,in order to be consistent with the needs of society,the colleges should focus on developing integrated talents namely the person not only with professional knowledge but also with professional competence.Through the entrepreneur and innovation course of business management,students are in the process of self experience and operation.In this way,not only the professional knowledge can be internalized by the students and the professional skills also can be mastered by the students.
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