中文摘要：

在旅游文本中,旅游地内的细粒度地名贯穿了整个旅游过程,起到了景观符号和旅游记忆载体的作用。文章阐述了细粒度旅游地地名的概念和其研究意义,选取样本旅游地对网络上旅游文本中的细粒度地名进行统计分析,总结出细粒度旅游地地名的4个特点：尺度小、定位明确、形象直观和承载记忆;以Apache服务器和MySQL为平台,构建细粒度地名数据库;结合百度地图API和PHP语言编程,实现细粒度地名的识别与可视化方法。以黄山风景区为研究样例,构建了旅游地细粒度地名可视化应用实例,提供了一种地图辅助的旅游文本阅读模式。

英文摘要：

Fine-grained gazetteers in the text of sightseeing place occur throughout the entire travel process and play the role of landscape symbols and the carriers of travel memories.This paper expounded the concept of fine-grained gazetteer and its significance,and selected a sample area to analyze the finegrained gazetteers in the tourist texts on the internet statistically.Four characteristics were summarized：small-scale,positioned clearly,visual and intuitive and carrying the memory of travel process.Then it built the fine-grained gazetteer database on the platform of Apache server and MySQL,and implemented the method of visualizing the fine-grained gazetteer by combining Baidu Maps API and PH Pprogramming language.Finally,Huangshan Mountain was taken as the case place,and the result showed that the method could provide an effective tourism text reading mode with the assist of map.