Watermarking is a technique for labeling digital pictures by hiding secret information into images. Watermark embedding is a method to discourage unauthorized copying and identify the owner or distributor of digital data. In this paper, a new method is proposed. The watermark is processed as a visually recognizable pattern-binary image, which includes more information than the traditional symbol or ID number and is "extracted" instead of only "detected" to characterize the owner. The watermark is hidden in the host image by selectively modifying the middle-frequency part of the host image in conjunction with the human visual system(HVS) and the image discrete cosine transform(DCT). The experimental results show that this method can survive image cropping and image compression, and get better results, this is also a prospective method.