文中研究了基于政府征收碳税政策下,由制造商与零售商组成的两级闭环供应链成员的定价决策问题,建立了制造商领导的斯坦科尔伯格博弈模型与集中决策模型,并给出所建模型的解析解,探讨了碳税对制造商、零售商的产品定价、利润及市场需求量等的影响。研究结果表明,碳税能够提高产品的批发价格和零售价格,抑制市场对该产品的需求,但同时具有促进回收的作用。
In this paper,based on a carbon tax under the government policy,study the pricing strategy by manufacturers and retailers in a two-stage closed-loop supply chain members,Established a Stackelberg leader leading manufacturer of game model with centralized decision-making model,and gives the analytic solution of the model to explore the effects of a carbon tax on product pricing of manufacturer and retailer,profit and market demand.The results showed that a carbon tax can raise the wholesale price and retail price of the product,curb market demand for this product,but it also has the role of promoting recycling.