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品牌形象对顾客品牌态度的影响研究
  • 期刊名称:"科学决策,2009.1,67~74;市场营销·理论版(复印刊)2009.6,8~14"
  • 时间:0
  • 分类:F279.23[经济管理—企业管理;经济管理—国民经济]
  • 作者机构:[1]中国人民大学商学院,北京100872, [2]国家电网公司北京分公司
  • 相关基金:国家自然科学基金项目(70772089)
  • 相关项目:基于企业社会责任的中外品牌影响力比较研究
中文摘要:

企业社会责任自在西方被提出至今,已经引起世界范围内的广泛关注。政府、企业、消费者个体对这一概念均有一定程度的理解和认同。但是,不同国家或者地区企业社会责任的发展状况却存在差别:通常认为发达国家的政府、社会、企业及消费者个人对企业社会责任的认知与关注发展程度更高。国家电网公司是我国最早发布企业社会责任报告的企业之一。本文主要以国家电网公司为例,旨在探讨我国大型企业在履行企业社会责任方面的实践现状,在此基础上对其存在的问题进行分析,并对未来的发展提出建议。

英文摘要:

State Grid Corporation of China (SGCC) is one of the enterprises who first release reports of corporate social responsibility (CSR) in China. On basis of data information analysis, this paper summarizes the implementation of social responsibility of SGCC, including environment protection and sustainable development, services for agriculture, rural areas and peasantry, poverty reduction through electric power, Tibet relief, the establishment of Love Project Hope Funding, Disabled Relief Funding and Aged Relief Funding. It Reveals the common problems lie in the implementation of social responsibility not only of SGCC, but also that of other state - owned enterprises. For instance, most of those enterprises have not fully realized the importance of corporate social responsibility. They have not got a clear understanding about CSR. And a mature managing system for CSR have not been established. Therefore, this paper proposes that social responsibility is a mission. The implementation of social responsibility is a long - term activity for enterprises. It is not only for enterprises to strengthen the sense of responsibility, but also introduce CSR into the corporate mission, strategy and the practices of corporate operation.

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