中文摘要：

以安徽省乡村旅游产品开发现状为着入点,在对其类型、品质、结构、服务、营销等方面进行系统分析的基础上,提出安徽省乡村旅游产品提升的目的,即完善旅游产品体系、保护乡村旅游资源、适应新型市场需求、优化旅游产品结构。并以此为导向,从产品的开发、管理、营销、创新等4个较为宏观的方面对安徽省乡村旅游产品的提升进行综合性的论述,最后得出安徽省乡村旅游产品的提升要实现资源综合化、产品多样化、开发精细化、管理专业化、市场大众化、经营特色化、旅游休闲化、创新制度化、营销品牌化的＂九化＂目标。

英文摘要：

Taking the rural tourism products in Anhui Province development present situation as the entry point,based on the system analysis on type,quality,structure,service,marketing and so on,proposed the purpose of rural tourism product promotion in Anhui Province that consummate the tourism product system,protect the rural tourist resources,adapt to new market demand,optimize tourism product structure.And take it as the guidance,carrying on the comprehensive elaboration on the Anhui Province rural tourism product＇s promotion from the product development,management,marketing,innovation four comparatively macroscopic aspects,finally obtains the rural tourism product＇s promotion in Anhui Province to realize the resources integration,product diversification,the development of sophisticated,management specialization,market popularity,operating characteristic,tourism leisure,institutionalized innovation,marketing the brand of the ＂nine＂ targets.