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中文摘要：
基于农户视角,在威廉姆森分析范式下,运用江西和广东两省共802份农户调查数据,从专用性、规模性和不确定性三方面,实证分析在农产品流通过程中交易费用对农户销售对象选择的影响。研究结果表明：人力资产专用性、地理资产专用性和物资资产专用性对农户选择与运销商和新型营销主体合作具有正向显著影响,而对农户选择与集贸市场合作具有负向显著影响;规模性对农户选择运销商有显著正向影响;不确定性对农户选择运销商和新型营销主体有显著正向影响,反之,对农户选择集贸市场具有显著负向影响。
英文摘要：
Based on the Williamson analysis paradigm and the household perspective, this paper uses sur- vey data of 802 households in Jiangxi and Guangdong provinces, and from the specificity, scale and uncertain- ly, empirically analyzes the impact of transaction costs on the selection of household sales target in agricultural products circulation.The results show that the specificity of human assets,geographic assets and material assets have a positive and significant effect on the household selection of cooperation with the transportation trader and the new marketing agents, but they have a negative effect on the household selection of cooperation with the bazaars;Scale has a significant positive effect on household selection of cooperation with the transportation trader. Uncertainty has a significant positive effect on household selection of cooperation with the transportation trader and the new marketing agents.On the other hand, it has a significant negative effect on household selec- tion of cooperation with the bazaars.
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