中文摘要：

已有零售商订货与定价问题的研究大都忽略了零售商的初始资金，本文在考虑零售商初始资金的情况下，研究零售商面对初始资金不足时，如何借助外部的融资政策做出最优的订货与定价决策．因此，本文分别讨论了零售商在无融资服务，供应链中核心制造商担保下的外部融资服务及核心制造商提供商业信用的内部融资服务下的订货与定价问题，并建立了相应的决策模型．通过对模型的分析，给出了零售商在不同初始资金情形下的最优订货决策．最后，本文结合数值例子，分析了不同融资服务模式下的订货与定价问题，研究发现融资服务能够增加零售商的订货量和利润，为零售商创造新的价值，并且还发现资金约束的零售商在大多数情形下，借助供应链核心制造商提供的商业信用融资优于金融机构等提供的外部融资．研究的结论为决策者提供参考依据．

英文摘要：

This paper studies the retailer＇s optimal ordering and pricing under the condition of the initial cap- ital constrained. In such a setting, we discuss the optimal ordering and pricing under the no financial service, external financial service in which a third party financial institution（e, g. , bank） offers a commercial loan to the retailer, internal financial services in which the manufacturer offers trade credit contract to the retailer. We give out the optimal ordering polices under the retailer＇ s differential initial capital. In the end, a numerical a- nalysis is employed, our results shows that the ordering polices can be severely affected by the lack of capital and the retailer＇ s order quantities can be improved. The financial services can create value for the retailer who faces capital constrained. In additional, the trade credit policy given by the upper manufacture mostly is better off the third financial service. These results can be used for the reference of the retailer＇ s managers when they make decisions.