中文摘要：

＂三月三＂是畲族传统的民歌节和乌饭节。近30年来,随着社会文化环境的变化和现代旅游经济的介入,畲族＂三月三＂节庆的内涵、活动内容和参与主体都发生了变迁。旅游经济发展强化了畲族＂三月三＂节庆的民族特征和旅游经济功能,并对畲族文化元素产生差异性影响。

英文摘要：

＂ San Yue San＂ is the traditional Folk Festival and Black Rice Festival of the She nationality. In the last three decades, as social and cultural environment changed and modern tourism intervened, the con- notation, activities and the main participating part of this festival had all changed. The development of local tourism economy strengthens the national characteristics and the economic function of tourism of the festival. In addition, it exerts different influence on the elements of She culture.