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中文摘要：
以消费偏好认知度和顾客感知价值作为中介变量，以消费者的消费经验和企业对顾客需求的响应能力作为调节变量，研究了大规模定制企业生产行为、消费者的定制购买行为与消费者对定制型产品的购买意愿之间的关系。研究结果表明：顾客参与度和企业声誉对消费者的定制型产品购买意愿具有显著的正向影响。同时，消费偏好认知度和顾客感知价值在顾客参与度与企业声誉对消费者的定制型产品购买意愿影响关系中起中介作用。此外，消费经验和企业响应能力在顾客参与度与企业声誉对消费者的定制型产品购买意愿影响关系中起调节作用。
英文摘要：
The relationship between different behavior and consumers~ future purchase intentions toward customized products is empirically investigated by taking consumer preference insight and customer perceived value as mediating variables, and taking consumer experience and customer response capacity as moderating variables. It is shown that the degree of customer participation and firm＇s reputation have significant positive effect on consumer＇s future purchase intentions toward custom products. Meanwhile, it is found that consumer preference insight and customer perceived value mediate the effect between different variables. Moreover, consumer experience positively moderates the relationship between the degree of customer participation and consumer＇s future purchase intentions. The firm＇s response capacity also positively moderates the relationship between firm＇s reputation and consumer＇s future purchase intentions.
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