中文摘要：

本文基于消费者策略行为,建立了无政府补贴、政府补贴给绿色产品制造商或绿色消费者三种情况的绿色供应链决策模型。分析了政府补贴对绿色产品制造商、普通产品制造商以及零售商决策变量的影响。同时,分析和对比了三种情况下绿色产品和普通产品的销售量及制造商和零售商的利润。研究表明,政府的补贴有利于绿色产品制造商的发展,且从绿色企业发展的角度来看,相较于补贴给绿色消费者,政府补贴给绿色产品制造商更有利于绿色产品的发展。

英文摘要：

Based on the consumer strategy behavior, this paper builds the green supply chain decision models of three different situations which are without government subsidies, government subsidies to green products manufacturers or government subsidies to green consumers. It analyzes the influence of government subsidies on the decision variables of green products manufacturers, primary products manufacturers and retailers. At the same time, this paper analyzes the sales of green products and primary products, profits of green products manufactures, primary products manufactures and retailers under the three different conditions. The results show that government subsidies benefit the development of green products manufacturers while subsidies to green products manufacturers are more effective than subsidies to green consumers from the perspective of green enterprises development.