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中文摘要：
近年来我国网络营销发展迅猛,土特产品的网络营销作为一个新的领域,表现出了强劲的发展势头,但其网络营销平台建设尚不完善。由于网络基础设施薄弱,信息化程度低、物流渠道落后、电子商务安全体系建设滞后以及土特产品的标准化体系、品牌效应尚未形成等不利因素的限制,严重阻碍了我国土特产品网络营销的发展。通过分析我国土特产品网络营销发展中的优势和劣势,提出了土特产品网络营销的发展对策建议。
英文摘要：
In recent years,China＇s network marketing has developed rapidly,native products network marketing is discovered as a new field,shows a strong momentum of development,but its online marketing platform is not perfect.There are serious impediment to the development of local products network marketing because of the weak restrictions of network infrastructure,the low degree of information technology,backward logistics channels and e-commerce security system,and unformed standardized system of the local products and brand.By analyzing the advantages and disadvantages of local products in the development of network marketing,this paper puts forwards the suggestions for the development of native products network marketing.
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