从创业者个体的角度基于社会资源理论与创业理论,构建商业关系网络、创业学习与新创企业绩效的理论模型,并以珠三角178家新创企业数据进行实证检验,通过软件SPSS16.0与LISREL8.7测算,结果显示:1商业关系网络正向影响新创企业绩效的财务绩效与成长绩效;2创业学习的认知学习正向影响财务绩效与成长绩效,创业学习的经验学习正向影响财务绩效,负向影响成长绩效;3认知学习正向调节商业关系网络同财务绩效、成长绩效之间的关系,经验学习正向调节商业关系网络同财务绩效的关系但负向调节商业关系网络同成长绩效之间的关系。
In this paper,based on the theory of social resources and entrepreneurship from the perspective of entrepreneur,we build the theoretical model of Business networks,Entrepreneurial learning and New Ventures performance.From the 178 questionnaires of the Pearl River Delta New ventures,applied with the software SPSS16.0and LISREL8.7,the results show that1 Business networks has a positive significant on the Financial Performance and the Growth Performance.2The Cognitive learning have a positive significant on the Financial Performance and the Growth Performance,the Experience learning has a positive significant on the Financial Performance but a negative on the Growth Performance.3Cognitive learning has a positive moderating effect on the relationship between Business networks and New Ventures performance,but Experience learning has a negative moderating effect on the relationship between Business networks and Growth Performance.