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中文摘要：
市场导向通常被视为一种组织文化。但有学者指出目前针对市场导向的两个主要量表却并没有从文化角度给出测量。本文从组织文化角度验证市场导向和组织绩效的关系，并证明所有制类型、行业类型和组织规模对该关系的调节作用。
英文摘要：
Marketing concept has considered as organizational culture, whose cornerstone is customer orientation. But some researchers suggest that the two popular scales is not from the cultural standpoint. This study examined the direct relationship between marketing concept and business performance from a cultural perspective, and showed the moderating effects of manufacturing versus service finns, non - nation - own versus nation - own firms and small versus big firms.
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