中文摘要：

死亡信息无处无时不在。恐惧管理理论认为,死亡暴露会促使个体采取两种防御机制：支持文化世界观和提升自尊。来自西方发达国家消费者的数据显示,死亡暴露会促使这些消费者偏爱国货、支持文化世界观,内在机制是爱国主义情绪的唤醒。但对将购买外国货视为追求高自尊和高身份的发展中国家消费者而言,尚没有学者检验死亡暴露会促使他们继续购买外国货以提升自尊,还是转而购买国货以支持文化世界观。本文用实验检验了这两种竞争预测,发现死亡暴露会增加发展中国家消费者的国货选择,但机制是补偿个人控制感的缺失。同时,已有探讨死亡暴露与国货偏好的研究并没有检验何时死亡暴露将不再增加国货偏好,本文发现启动亲密的人际归属感是边界条件。

英文摘要：

Death exposure sells newspapers. Each of us is inevitably exposed to death everyday（e.g., read newspapers, listen to radios, etc.）. Though data from consumers of western developed countries showed that death exposure could increase preference for the domestic products to foreign products, up to date, no research examined whether death exposure would drive consumers from developing countries to choose domestic products. Research on terror management theory argues that death exposure can trigger two defensive mechanisms： supporting cultural worldviews and seeking for self-esteem, while recent research further finds that consumers from developing countries tend to prefer buying foreign products to enhance their self-esteem and to seek for high social status. Thus we expect that when consumers from developing countries are exposed to death-related information, they may simultaneously adopt two defensive mechanisms： to choose foreign products to enhance their self-esteem, and to choose domestic products to support their cultural worldviews. The authors examined which of these two competitive mechanisms would prevail, finding that the cultural worldview defensive mechanism excelled, death exposure forced consumers from developing countries to choose domestic products. Further, recent research on TMT reported that death exposure triggered a strong patriotism emotion among consumers from western developed countries, which in turn resulted in their higher preference for the domestic products. The authors argue and find that feelings of control, rather than patriotism emotions mediate the effect of death exposure on domestic product choices of consumers from developing countries. More important, past research did not examine when death exposure would not increase domestic product purchase, the authors investigate this issue and find that after priming consumers＇ warm interpersonal support, they will no longer choose domestic products.The authors conduct two experiments to examine whether, why and when death expos