对中国“大众创业”“互联网+”的政策背景、实践活动的发展进行了系统的梳理。在问卷调查及专家访谈的基础上,提出中国在“互联网+大众创业”活动中存在的问题:创业融资难、缺乏有效渠道;创业政策出台滞后、知晓度较低;科技人员的科技成果转化率低、存在制度性障碍;大学生创业意愿较低、创业心理障碍较多;大众创业创新的氛围不浓等。针对上述问题提出互联网促进大众创业成功的对策建议,即规范发展股权众筹等互联网金融、加快构建并发展众创空间、支持科技人员和大学生等创业主体进行模式创新、营造创业创新生态环境。
The paper carried out a systematical analysis on the policy background of "Internet plus Mass Entrepreneurship" ,the rise and development of its practical activities. Based on the questionnaires and expert interviews,it is found out that there are many problems in the " Internet plus Mass Entrepreneurship" activi- ties, including difficulty in venture financing,lack of effective financing channels;lag of entrepreneurship poli- cies and low awareness;low conversion rate of scientists" scientific and technological achievements, and many institutional obstacles;low intention of college students'entrepreneurship and too many barriers in entrepreneur- ial psychology;and no strong atmosphere in mass entrepreneurship and innovation. According to these problems discussed, some countermeasures and suggestions about how to promote mass entrepreneurship by means of in- ternet are put forward, which refer to developing internet finance of equity - based crowd funding normally, ac- celerating the construction and development of mass - maker space, supporting model innovation of entrepre- neurial subjects like scientific and technical personnel and college students, and creating the ecological envi- ronment of entrepreneurship and innovation.