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中文摘要：
大学英语文化教学亟待范式变化和文化转向。“产出导向法”以输出为起点,再由输入实现输出优化,强调学以致用。笔者基于“产出导向法”,有机融合文化话语学,以“中国梦”话语生产为例,探讨大学英语母语文化教学的设计和实施：即以话语生产驱动、话语生产优化和话语生产评估为基本流程,学习者主体意识、话语能力和文化素养均能得到显著提升。同时,完善教学设计、推动教师发展和提供学习者辅助是促进“产出导向法”教学不断发展的关键所在。
英文摘要：
Teaching culture in college English entails cultural turn and paradigm shift. The production-oriented approach emphasizes learning by doing with output as its starting point and optimized by input. This paper, based on this approach and applying cultural discourse, explores the design and implementation of ways to teach the mother tongue culture in college English with the discourse production of ＂Chinese Dream＂ as a case in point which includes such basic procedures as driving, optimizing and evaluating of discourse production.In doing so, learners could be helped in terms of subjective awareness, discourse competence and cultural quality, meanwhile, teaching design could be perfected, teacher development promoted and learner help provided.
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