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中文摘要：
玩具租赁在我国具有广阔的市场和前景，文中以玩具租赁供应链为研究对象，建立了玩具制造商和玩具租赁店的收益共享策略模型。模型中假设玩具需求是随时间减少的，租赁价格与玩具折旧有关，占主导地住的玩具制造商决策玩具的批发价格，然后玩具租赁店根据市场需求和租赁价格决策最优购买量。文中结果表明，与玩具制造商不提供收益共享策略的情形相比，玩具制造商在一定条件下通过实施收益共享策略可以有效实现玩具租赁供应链的协调，达到双方的共赢。
英文摘要：
The Toy Rental has a vast market in China and prospects of the article, the toy supply chain, as the research object lease established toy manufacturers and toy rental store revenue sharing policy model. Toy model assumes demand is reduced over time, rental prices and toys depreciation related to the dominant decision-making toys toy manufacturer wholesale prices, and then toy rental shops in accordance with market demand and rental prices of the optimal decision-making purchases. The paper results show that toy manufacturers do not provide revenue sharing strategy, compared to the situation, toy manu-facturers, under certain conditions through the implementation of revenue-sharing strategy can effectively achieve the toy rental supply chain coordination, to achieve win-win situation of both sides.
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