中文摘要：

水产品质量安全溯源信息的质量关系到可追溯水产品的市场认可度,进而影响到可追溯水产品的市场份额。实证分析结果表明：价格、溯源信息信任度、养殖环境、养殖信息和媒体变量是影响消费者可追溯水产品购买意愿的重要因素。因此,应降低水产品追溯体系实施和运行成本,加大食品质量安全管理部门对溯源信息的监管力度,降低工业对养殖环境的污染,重视养殖区的规划建设,充分发挥媒体的宣传教育作用,推动水产品质量安全追溯体系建设,促进水产养殖业健康发展。

英文摘要：

The quality of traceable information of aquatic products affects the market approval of traceable aquatic products,and then the market share of traceable aquatic products.The empirical results are as follows： The price,confidence level of traceable information,breeding environment,breeding information and mass media factors affect consumers＇ purchase intention of traceable aquatic products.Therefore,it is suggested to reduce the implementation and operation cost of aquatic products traceable system,exercise the supervision of the food quality and safety management department on the traceable information,reduce the industrial pollution for the breeding environment,pay attention to the planning and building of breeding zones,give full play to education and publicity role of the mass media and promote construction of quality and safety traceability system of aquatic products for a healthy development of aquatic product industry.