突发状态充满高度不确定性,该状态下公众具有强烈的危机信息需求。本文构建了渠道偏好的Logistic回归模型,利用1262份调查问卷进行实证分析,明确公众的渠道偏好规律,对政府在突发事件状态下进行信息的精准传播具有决策价值。
The state of emergency is full of high uncertainty,in which the public is desperate for any information concerned about the crisis.The present paper structures a Logistic regression model,and makes an empirical research on 1262 questionnaires.