中文摘要：

基于利益相关者理论,以敦煌市为例,对区域生态旅游发展路径优化问题进行探讨,设计出＂核心层利益相关者界定—生态效益期望与利益关系调查—利益关联优化＂的区域生态旅游优化发展思路。采用＂多维细分法＂、＂米切尔评分法＂对敦煌市生态旅游发展的利益相关者进行层次分类,结合问卷调研和半结构式访谈结果对核心层利益相关者的生态效益期望水平与利益结构关系进行分析。结果表明：政府、旅游地居民、旅游企业、游客为敦煌市生态旅游发展的核心层利益相关者,且生态效益期望水平为游客〉政府〉旅游地居民〉企业,核心层利益相关者内部利益共同多于利益矛盾,且存在利益关联闲置。据此,提出有效发挥与提升核心层利益相关者的生态效益诉求的主动性,深入挖掘利益共同点,协调利益矛盾点,改进利益关联闲置等措施建议。

英文摘要：

Based on stakeholder theory,this paper discussed on path optimization problem on the development of regional ecotourism and took Dunhuang as a example. This paper designed the method included stakeholder definition,the expected of stakeholders＇ ecological benefits and survey on interest relationship,optimization according to interest related. By using the multi- dimensional classifications method and Mitchell evaluations approach,the development of ecological tourism stakeholders were classified. Combining with an analysis of questionnaire survey and semi- structured interview results related to the interests of the core stakeholders＇ ecological benefit expectation and interest structure relationship,the research showed that the government and the residents of tourism destination,ourism enterprises,and tourists were classified into the core stakeholders,and ecological benefit expectation level showed that visitors were higher than the government. Tourism destination＇s residents were lower. Enterprises were the lowest. The core stakeholders in the common interests of the excess of conflicts of interest,and there was interest related idle. According to the active play an effective and promoting ecological benefit demands of the core stakeholders,excavation of the point of common interests in- depth,coordinate interests contradiction,improving benefit connection idle principle were put forward measures and suggestions to optimize the development of Dunhuang ecological tourism.