中文摘要：

利用2010年衡阳市4个区550份问卷调查和实地考察结果，根据大型连锁超市微观区位的客观规律，分析了衡阳市香江百货7家连锁分店的空间结构和区位特征，认为大型连锁超市区位选择是消费者购物偏好、区位因素以及商区环境3种区位指向共同作用的必然结果，并利用调研数据和消费引力模型对7家连锁超市的区位选址进行了实证分析和评价。最后，针对地方性中心城市大型连锁超市区位选择中的一般规律和不和谐趋势，从多角度探讨了大型连锁超市区位选择的若干对策，为政府制定城市发展规划和企业合理布局超市网点提供借鉴。

英文摘要：

Using the results of questionnaire survey and on-the-spot investigation, according to objective laws of mirco location choice of large supermarket chain, this article analysis the space structure and location feature of 7 chain stores of Xiangjiang supermarket. The results show that location choice of large supermarket chain is the in- evitable outcome of consumers＇ shopping preferences, location factors and business district environment. Then take empirical analysis and evaluation on the 7 chain stores location choice by research data and consumption-gravity model. At last, this paper discusses the countermeasures to large supermarket chains＇ location choice from the dif- ferent points to provide reference for government making urban development planning and enterprises layouting su- permarkets outlets rationally.