中文摘要：

分析了我国陶瓷产业区域品牌的现状,运用相关经济学原理分析了区域品牌＂搭便车＂效应带来的问题,在此基础上提出基于软实力培育的区域品牌建设对策,以期改善陶瓷区域品牌生存状态。

英文摘要：

The current state of Chinese ceramic regional brands were investigated.Then problems caused by the ＂hitchhiking＂ behavior of regional brands were interpreted from the perspective of economics.Finally,countermeasures for constructing regional brands on the basis of soft power cultivation were advanced to improve the existence of ceramic regional brands.