中文摘要：

为了研究影响平台投资者决策行为的各类因素及其路径,设计初始信任和持续信任两种模型,基于是否有过P2P网贷平台的投资经历,将调研对象分为两组进行对比,从投资者行为的微观视角出发,对P2P网贷平台投资者的信任形成机制进行实证分析。研究结果表明,两种信任机制存在一定的差异,初始信任更多地受到平台建设、管理及口碑等的影响,而持续信任主要取决于客户在投资过程中的实际感知;两种投资者信任模型中的主要信任维度构成分别基于直觉的信任和能力的信任,这一转变反映出投资者在交易过程中理性的提升。

英文摘要：

In recent years, the rapid development of P2P platform and different types of P2P products lead to many problems. In order to study the determinants of investors~ decision-making behavior and the dynamic effect path, this study comes up with two sets of questionnaires based on whether the investor has investment experience on P2P platform, and proposes the initial trust and continuous trust models respectively, to con- duct the empirical analysis from the micro perspective. The results show that there are obvious differences between these two kinds of trust mechanisms. The initial trust of investors pays more attention to the construction, management and reputation of the platform, while the continuous trust is more effeeted by the actual perception of the investment process. At the same time, the effect mechanisms of two models reflect the investors; rationales arising during the process of investment.