中文摘要：

随着社会经济的发展,人们对企业承担社会责任的要求越来越高,但相关研究忽略了消费者对企业社会责任满意的探讨。本文基于期望理论和归因理论,通过企业社会责任事件的问卷调查,对企业社会责任满意的形成机制进行了全面系统的实证研究。研究结果表明：企业社会责任的感知绩效和期望以及对企业社会责任归因显著影响企业社会责任满意。最后对企业开展社会责任的实践提出了对策建议。

英文摘要：

With social economy developing,companies are expected to shoulder more social responsibilities than before.But related researches are limited,particularly with regards to corporate social responsibility（CSR） initiatives satisfaction.Based on expectation theory and attribution theory,this paper gets a thorough understanding of CSR initiatives satisfaction mechanism by a CSR event survey.The result suggests that CSR perceived performance and expectation,as well as consumers＇ attribution to CSR,significantly affect CSR initiatives satisfaction.The conclusion can give practical advice to companies and help them take a more strategic tack on CSR and how ＂doing good＂ can contribute to their bottom line.