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Survey of E-Commerce Modeling and Optimization Strategies
  • 时间:0
  • 分类:N[自然科学总论]
  • 作者机构:[1]School of Information Science and Engineering, Northeastern University, Shenyang 110004, China Department of Industrial Engineering, North Carolina State University, Raleigh, NC 27695, USA Department of Industrial Engineering, North Carolina State University, Raleigh, NC 27695, USA
  • 相关基金:Support by the National Natural Science Foundation of China (No. 70431003) and the National Textile Center of the United States of America ( No. I01-s01 )
  • 相关项目:基于互联网的商务过程的建模与优化方法的研究
中文摘要:

Electronic commerce is impacting almost all commercial activities. The resulting emerging commercial activities bring with them many new modeling and optimization problems. This survey reviews pioneering works in this new area, covering topics in advertising strategy, web page design, automatic pricing, auction methods, brokerage strategy, and customer behavior analysis. Mathematical models for problems in these areas and their solution algorithms are discussed. In addition to presenting and commenting on these works, we also discuss possible extensions and related problems. The objective of this survey is to encourage more researchers to pay attention to this emerging area.

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