中文摘要：

目前世界正在进入第六次并购浪潮,中国电子商务企业并购现象尤其活跃,主要原因在于电子商务企业价格战异常激烈。在分析近些年来中国电子商务企业价格战原因、特点的基础上,探讨了价格战背景下的电子商务企业并购活动的特征及产生的效应,指出并购是解决电子商务企业价格战不良效应的重要方法之一。

英文摘要：

At present, the world has entered the sixth mergers and acquisitions rage, the mergers and acquisitions phenomenon was extremely active in China＇s e-commerce enterprises, the main reason lies on the severe price war. Based on analyzing the reason and characteristics of price war, this article discusses the characteristics of mergers and acquisitions of e-commerce enterprises in the context of price war and the generated effect, and puts forward that mergers and acquisitions is one of the important methods to solve the adverse effect of price war of e-commerce enterprises.